Regardless of your team loyalties, it is hard to deny that Tom Brady has earned himself a reputation as a …
Tom Brady Is a Gearhead: An Aston Martin Sponsorship for the NFL Star
14 Thursday Sep 2017
Category Archives: Chapter 18: Integrated Marketing Communications
Short Films as Authentic Advertising: A New Approach to Attract Consumers’ Attention
09 Friday Jun 2017
The Tribeca Film Festival features cutting-edge documentaries and independent narrative films, along with big stars and the promise of massive …
What Isn’t Intel Inside?
18 Thursday Aug 2016
As one of the best examples of a successful branding effort, Intel created awareness and familiarity with its “Intel Inside” …
Snapchat as an Advertising and Content Platform: The Latest Experiments in Television
01 Friday Jul 2016
Tags
B2B Marketing, Integrated Marketing Communication, Snapchat, Social and Mobile Marketing, television
When Snapchat seeks new business, it promises advertisers and corporate users that it is the social media channel that is …
Analyzing the Unmeasured: A Snapchat Experiment by Domino’s to Test the Channel’s Effectiveness
07 Thursday Apr 2016
Most marketing communications and advertising campaigns start with an idea, then choose the appropriate channel to share it. In a …
Is There a Place for God and Religion in Marketing, and If So, What Is It?
23 Tuesday Feb 2016
Whatever a person’s personal beliefs, the concept of God is widely familiar and recognizable, especially in Western markets that share …
Shorts or Sweats, Tanks or Hoodies: Using a Weather App to Decide Which Nike Gear to Choose
22 Friday Jan 2016
You get up in the morning, gearing up in your mind for a good run to start your day. But …
Landing an Endorsement Contract on Empire: Fiction, Reality, and Pepsi
19 Tuesday Jan 2016
Product placements in popular films and television shows are a well-proven and relatively effective marketing tactic. But when it comes …
America’s Dream Team, Brought to You by Kia: Logos, the NBA, and Media
24 Tuesday Nov 2015
In North America, spectator sports represent a nearly $64 billion market. Some of that revenue comes from ticket sales to …
What Is Love? Getting Beyond Likes to Ensure True Customer Relationships
12 Monday Oct 2015
When your friend gushes, “Oh my gosh, I love my new iPhone more than I love my family,” you laugh. …