27 Monday Apr 2015
While its partner company Pixar continues to break new ground in animated movies, Walt Disney Pictures is taking a different …
18 Wednesday Mar 2015
Toy companies look to movie studios for inspiration. Through intricate licensing deals, they receive permission to re-create characters, vehicles, props, …
25 Wednesday Feb 2015
When a lifestyle guru or health advocate publishes new proscriptions and suggestions, fans often flock to the books, in search …
17 Tuesday Feb 2015
Lots of companies say that they listen to their customers. To prove its claim, McDonald’s initiated an integrated marketing campaign …
16 Friday Jan 2015
The popularity of the “Serial” podcast, which recounts a journalist’s investigation of a murder case from 1999, caught many members …
08 Thursday Jan 2015
Even some of the best known brands in the consumer goods market achieve relatively low penetration. For example, Swiffer products …
21 Friday Nov 2014
According to recommendations from a panel of marketing experts, if companies want their communications to resonate and stick with modern …
08 Tuesday Jul 2014
Orientation. Move-in day. Parents’ day. Moving-out day. Commencement. Reunion. Over the spans of time that students and their families interact …
09 Sunday Mar 2014
Companies that seek to get their websites featured prominently on search engines such as Google and Bing turn to well-known …
11 Saturday Jan 2014
Tags
Baron Davis, E!, How I Rock It, Integrated Marketing Communication, Jeep Cherokee, Kyle Richards, Modern Family, Sarah Hyland, Terrence Jenkins
The distinction between scripted shows and reality offerings on television continues to grow increasingly porous. Actors famous for playing characters …
Grewal Levy Marketing News 