Multichannel retailing involves selling merchandise through multiple distribution channels including stores, online, mobile, catalog, and phone. While many retailers claim …
Multichannel Retailing and Localizing
06 Sunday Nov 2011
Category Archives: Chapter 18: Integrated Marketing Communications
Remaking the Duane Reade Drugstore in New York City
01 Tuesday Nov 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tags
Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning
At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …
Pizza Hut on the Mobile Go
29 Saturday Oct 2011
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The delivery pizza business has always been mobile in one sense, but Pizza Hut is making sure that it spreads …
ShopKick Shops with You
14 Friday Oct 2011
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Consumers already take their mobile phones with them everywhere they go. Applications such as ShopKick are hoping to take advantage …
Will Tom Brady Wear Pink Uggs?
11 Tuesday Oct 2011
No, Tom Brady, the Patriots Quarterback will not be wearing pink Uggs, but he along with the NFL are wearing pink cleats to raise breast cancer awareness. Brady is the face of Uggs and the commercials are airing now!
Filming the UGG commercial “Steps”
Tom Brady Talks Candidly about UGG
Final UGG Fall 2011 Commercial featuring Tom Brady
Luxury Retailers Love Digital
09 Sunday Oct 2011
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department store, digital strategy, ipad, luxury, Macy's, mobile commerce, saks fifth ave, social media, tablet
Department stores, long seen as retail dinosaurs, scored a big win in innovation according to Luxury Lab, a think tank …
Steve Jobs Remembered for Marketing and Innovation
06 Thursday Oct 2011
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apple, fashion, innovation, marketing youself, steve jobs, tablet
Today is the first day without Steve Jobs. Jobs created the Apple brand and developed new products that were incredibly innovative. He was even successful at marketing himself through his simple uniform. He embodied the simplicity that he envisioned for consumers of Apple products.
Steve Jobs’ Most memorable speeches:
Checkout Tesco’s Virtual Retailing in Korea
05 Wednesday Oct 2011
Posted in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tesco could not grow as fast as they expected in Korea. However, this innovative strategy to do retailing virtually has helped them to be the largest food retailer in Korea. What do you think?
Shopping Center Engagement
02 Sunday Oct 2011
At one time, the local mall was the site for not just shopping but also socializing. Today though, customers spend …
Missoni Blows Away Tarzhay
30 Friday Sep 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tags
exclusive brands, exclusive merchandie, missoni for target, nyfw, pop up store, social media, Target
At the start of the 2011 New York Fashion Week, Missoni made a big splash in an unusual setting: It …
Grewal Levy Marketing News 