18 Thursday Oct 2018
Posted in Chapter 12: Developing New Products
Tags
construction, drone, ethics, new product, package delivery, photography, privacy, safety, technology, videography
As some of the hottest gadgets on the market, personal drones are selling in record numbers worldwide. Although the biggest …
20 Friday Nov 2015
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The day after Thanksgiving has long been a retailing dream, known widely as Black Friday (to signal the day that …
14 Wednesday Jan 2015
In these abstracts, we have been following closely the decision by the national drug store chain CVS to phase out …
12 Monday Jan 2015
Price discrimination sounds terrible, but it is ubiquitous in practice, in the form of coupons, senior discounts, and early bird …
27 Thursday Nov 2014
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Lobbying is a common practice in modern electoral politics, and when consumer product companies engage in it, it appears very …
13 Thursday Nov 2014
Earlier this year, we published an abstract in which we described plans announced by the national drug store chain CVS …
09 Thursday Oct 2014
When China’s central television agency CCTV revealed in an expose that Volkswagen cars being sold in the country contained faulty …
13 Friday Sep 2013
Before he was a well-known, popular actor—even before his short-lived rap career really took off—Mark Wahlberg gained a name for …
09 Monday Sep 2013
Tags
Call of Duty, Electronic Arts, ethics, Firearms, marketing, Medal of Honor, Online Retailing, video games
The introduction of new versions of the hottest video games often rely on a companion website. Perhaps that site provides …
26 Monday Aug 2013
A rose by any other name might still smell nice, but when an Italian noble family licenses its name to …
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