09 Monday Sep 2013
Tags
Call of Duty, Electronic Arts, ethics, Firearms, marketing, Medal of Honor, Online Retailing, video games
The introduction of new versions of the hottest video games often rely on a companion website. Perhaps that site provides …
26 Monday Aug 2013
The price to get into Disneyland, in Anaheim, Calif., just increased by $5, to $92 ($86 for children). The price …
26 Monday Aug 2013
Tags
Charitable Giving, Markeitng Environment, marketing, Non-Profit, Public Relations, services, UNCF
The idea that “A mind is a terrible thing to waste” is a familiar notion to generations of students who …
26 Monday Aug 2013
Tags
advertising, Beauty Products, Facebook, Forrester Research, Google +, integrated marketing communications, marketing, Marketing Environment, Millenials, segmentation
For marketing executives, choices about where and how much to spend to appeal to consumers should depend mainly on a …
26 Monday Aug 2013
Value at a Premium Price: Moving Consumers Away from a View of Cheap as Valuable Value, as defined by the …
25 Thursday Apr 2013
Readers of our textbook and the related blog posts know—perhaps better than anyone else—the extraordinary challenge associated with choosing where …
30 Saturday Mar 2013
Tags
Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
24 Sunday Mar 2013
Tags
Gun Sponsorship, marketing, Marketing Environment, Marketing Ethics, Nascar, NRA, Positioning, segmentation, targeting
In signing a sponsorship contract with the National Rifle Association (NRA), the organizers of the Texas 500 at the Texas …
22 Friday Feb 2013
Tags
Cleveland Museum of Art, Columbia Sportswear, Facebook, Frankfurt, Germany, marketing, Marketing Strategy, QR Codes, Retailing, RightNow, smartphone, Verizion
Those funny little squares—QR codes—that just a few years ago were unknown now appear ubiquitous. But as their use has …
17 Sunday Feb 2013
Amazon and Apple might be locked in a vicious battle for music consumers’ money. But for most consumers, choosing one …
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