02 Tuesday Apr 2024
This gallery contains 1 photo.
Global-level shocks, including not just the pandemic but also extreme planetary weather conditions and international wars and conflicts, continue to …
08 Tuesday Jan 2019
Posted in Chapter 16: Supply Chain Management
Back when Amazon served primarily as a mediator between brands selling their products and consumers, it established a self-run service …
04 Friday Nov 2011
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CPG, economy, layaway, Private label, recession, trade down, Walmart
In the heart of the recent recession, no one was surprised when consumers chose more lower priced alternatives, especially for …
01 Tuesday Nov 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tags
Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning
At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …
17 Thursday Feb 2011
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Private-label products sold by food, drug, and mass merchandise retailers have enjoyed a 2 percent increase in sales recently, even …
29 Friday Jan 2010
The Florida-based Publix grocery chain offers a private-label brand, Greenwise, that promises healthy and organic products. The brand has been …
09 Friday Oct 2009
If you don’t live in New York City, you may not know Duane Reade, but the 256-store drugstore chain is …
20 Friday Mar 2009
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Consumer packaged goods, such as detergent, paper towels, shampoo, and diapers, are among the first categories in which consumers switch …
19 Thursday Mar 2009
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Wal-Mart is improving the variety of its private-label store brands, as 64 percent of its consumers note that they always …
26 Thursday Feb 2009
One way that retailers are selling products with better value is through private-label brands. However, national branded manufacturers also are …
Grewal Levy Marketing News 