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Grewal Levy Marketing News

Category Archives: Chapter 03: Social and Mobile Marketing

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The High Tech Talent Shortage

28 Wednesday Jan 2015

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing

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Brazil, global, marketing, Mobile Marketing

Brazil is one of the largest Internet markets in the world. It ranks third in terms of the amount of …

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Sharing Apps for Sharing Rides: An Innovative Move by United Leads to Another Debate about Uber

25 Tuesday Nov 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 07: Business-to-Business Marketing

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B2B Marketing, Mobile Marketing, Uber, United Airlines

Passengers flying the friendly skies often need to arrange transportation on the ground when they get to their destination. In …

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Making a Living through Niche: Helping Social Media Stars Pay Their Way

01 Friday Aug 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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earth to echo. youtube, home depot, niche, social media, Vine

There are companies that would love to develop more native advertising—that is, advertisements that match with the surrounding content and …

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Measuring the Coolest Tunes: A Billboard Chart for the Popularity of Music-Related Tweets

18 Sunday May 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

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Big Data, Billboard, music, twitter

Reaching the top of the Billboard charts is the ultimate goal for any kid with a tune in his head …

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How Online Ordering Might Be Driving Mom & Pop Parlors Out of the Pizza Pipeline

15 Saturday Mar 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing

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digital marketing, Domino's, Foodler, GrubHub, Online Ordering, Papa John's, Pizza Hut, Pizza Store, Seamless, small business

The sad sight of small, local stores closing their doors, unable to compete with international giants, is a familiar one …

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Improving Search by Penalizing Negative SEO

09 Sunday Mar 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

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digital marketing, Expedia, Google +, Google Analytics, Marketing Ethics, RapGenius, SEO

Companies that seek to get their websites featured prominently on search engines such as Google and Bing turn to well-known …

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Taking a Sponge to Social Media: With Its Latest Promotion, Ajax Tries to Clean Your Clutter

14 Friday Feb 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Ajax, Ajax Social Wipes, Facebook, social media, Spam, twitter

Faced with the task of cleaning house, consumers love convenient new options. Ajax, the consumer products brand that focuses on …

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Turning a Calendar Quirk into a Profit Boon: Online Shopping for Singles’ Day in China

10 Monday Feb 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

≈ 1 Comment

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China, Retailing, Singles' Day

The turn of the century created a wealth of interesting, funny, or cute date combinations, prompting people with superstitious beliefs …

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Finding, Reserving, Ordering, Paying for, and Reviewing Your Fine Dining, All on Your Phone

27 Monday Jan 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Diner Connection, GrubHub, Mobile Technology, NoWait, OpenTable, Smartphones, UrbanSpon, Yelp

Is the starving artist, making ends meet by waiting tables, soon to be a thing of the past? The expanding …

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Leveraging a Reputation for Social Awareness to Help Other Sellers: A Social Purpose Marketplace from Toms

21 Tuesday Jan 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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CSR, Responsible Business, Social Business, TOMs shoes

Consumers who buy Toms Shoes generally do so because they know that with their purchase, they initiate a sharing program: …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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