Tags
Brazil is one of the largest Internet markets in the world. It ranks third in terms of the amount of …
The High Tech Talent Shortage
28 Wednesday Jan 2015
Category Archives: Chapter 03: Social and Mobile Marketing
Sharing Apps for Sharing Rides: An Innovative Move by United Leads to Another Debate about Uber
25 Tuesday Nov 2014
Passengers flying the friendly skies often need to arrange transportation on the ground when they get to their destination. In …
Making a Living through Niche: Helping Social Media Stars Pay Their Way
01 Friday Aug 2014
There are companies that would love to develop more native advertising—that is, advertisements that match with the surrounding content and …
Measuring the Coolest Tunes: A Billboard Chart for the Popularity of Music-Related Tweets
18 Sunday May 2014
Reaching the top of the Billboard charts is the ultimate goal for any kid with a tune in his head …
How Online Ordering Might Be Driving Mom & Pop Parlors Out of the Pizza Pipeline
15 Saturday Mar 2014
Tags
digital marketing, Domino's, Foodler, GrubHub, Online Ordering, Papa John's, Pizza Hut, Pizza Store, Seamless, small business
The sad sight of small, local stores closing their doors, unable to compete with international giants, is a familiar one …
Improving Search by Penalizing Negative SEO
09 Sunday Mar 2014
Companies that seek to get their websites featured prominently on search engines such as Google and Bing turn to well-known …
Taking a Sponge to Social Media: With Its Latest Promotion, Ajax Tries to Clean Your Clutter
14 Friday Feb 2014
Tags
Ajax, Ajax Social Wipes, Facebook, social media, Spam, twitter
Faced with the task of cleaning house, consumers love convenient new options. Ajax, the consumer products brand that focuses on …
Turning a Calendar Quirk into a Profit Boon: Online Shopping for Singles’ Day in China
10 Monday Feb 2014
Tags
The turn of the century created a wealth of interesting, funny, or cute date combinations, prompting people with superstitious beliefs …
Finding, Reserving, Ordering, Paying for, and Reviewing Your Fine Dining, All on Your Phone
27 Monday Jan 2014
Is the starving artist, making ends meet by waiting tables, soon to be a thing of the past? The expanding …
Leveraging a Reputation for Social Awareness to Help Other Sellers: A Social Purpose Marketplace from Toms
21 Tuesday Jan 2014
Consumers who buy Toms Shoes generally do so because they know that with their purchase, they initiate a sharing program: …
Grewal Levy Marketing News 