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Grewal Levy Marketing News

Tag Archives: social media

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Is It Blocking Spam, or Is It Censorship?

24 Thursday Jan 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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ethics, Government, Legislation, marketing, social media, Spam

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The international consensus is clear on some points: Spam is a problem. Beyond the annoyance factor, spam can reduce productivity, …

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Shared Ads: The Top Viral Campaigns of 2012

23 Wednesday Jan 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, marketing, social media, Top 10, viral campaign

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Perhaps better than nearly any other indicator, changes in the world of viral advertising signal the ways in which marketing, …

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Starting the Year with Predictions: Business and the Economy in 2013

22 Tuesday Jan 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

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market research, marketing, New Year, social media

Everyone knows it’s dangerous to make predictions—and even more risky to write them down for others to see and judge! …

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A Space Age Fantasy? Not Quite, but Different Enough: The Future of Shopping

17 Saturday Nov 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning

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best buy, fedex, Google +, marketing, office depot, Smartphones, social media, ups

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Smartphones everywhere. Social media that keep spreading. And consumers chomping at the bit for the next big technology offer. All …

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Crowd Cheering: Visa’s Social Olympic Campaign

21 Tuesday Aug 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 18: Integrated Marketing Communications

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Facebook, integrated marketing communications, marketing, olympics, social media, Visa

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What do Visa, the Olympics, and Facebook all have in common? The answer is “Cheer”—Visa’s new social media campaign, which …

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The Latest Generational Divide: Uses of Social Networking Sites

05 Saturday May 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

≈ 2 Comments

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consumer behavior, gen x, gen y, social media, social networks

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A recent survey confirms something we’ve heard all along: You’re using social networking differently than your parents do. While Baby …

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Macy’s Makes Social Media Its Home for Forward Thinking

01 Tuesday May 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Facebook strategy, Macy's, Pinterest strategy, QR code, social media

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When Facebook first introduced its new Page format, many users balked, complaining about having to reformat all their posts. But …

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What Can Social Media do for You?

15 Wednesday Feb 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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Colgate, Nando, social media, uniqlo, word of mouth

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The usage of social media as a word-of- mouth catalyst lets consumers take control of some (or all) of the …

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One Brand with a Local Feel

08 Tuesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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applebees, brand, Facebook, social media

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Applebee’s has always tried to be true to its “Eating good in the neighborhood,” tagline by maintaining a local focus …

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Luxury Retailers Love Digital

09 Sunday Oct 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

≈ 2 Comments

Tags

department store, digital strategy, ipad, luxury, Macy's, mobile commerce, saks fifth ave, social media, tablet

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Department stores, long seen as retail dinosaurs, scored a big win in innovation according to Luxury Lab, a think tank …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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