At one time, the local mall was the site for not just shopping but also socializing. Today though, customers spend …
Shopping Center Engagement
02 Sunday Oct 2011
Tag Archives: social media
Missoni Blows Away Tarzhay
30 Friday Sep 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tags
exclusive brands, exclusive merchandie, missoni for target, nyfw, pop up store, social media, Target
At the start of the 2011 New York Fashion Week, Missoni made a big splash in an unusual setting: It …
I Do Want Fries with That! Wendy’s New Ad Campaign
28 Sunday Nov 2010
Tags
In the fast-food battle zone, the lines have long been drawn: McDonald’s runs the French fry business, and everyone fights …
She Tweeted Me to Buy a Lexus!
14 Sunday Nov 2010
Posted in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management
Tags
Auto manufacturers have long paid celebrities to be spokespeople for their lines of vehicles. But maybe customers really want to …
Taming the Roar from Social Media
14 Sunday Nov 2010
Tags
When it comes to social media, many companies feel like the lion tamer at the circus: They enter the ring …
Your Own Billboard on Times Square—Just by Shopping!
25 Monday Oct 2010
The Aeropostale outpost in Times Square in Manhattan commands attention with its impressive two-story, 19,000-square-foot presence. Never mind the clothes; …
Consumer Backlash, Brought to You by Facebook
01 Thursday Apr 2010
It is more dangerous than ever for a company to get on the wrong site of their consumers. Social media …
When Money Buys a Reputation
03 Wednesday Mar 2010
When in search of just the right place to take your parents on a weekend visit, you can check yelp.com …
Social Media to the Rescue!
04 Tuesday Aug 2009
The sometimes silly world of social media may not seem like a popular hangout for corporate executives, but renowned companies …
Interacting with Friends While Online Shopping
11 Saturday Jul 2009
Tags
Vans, the brand appearing on the feet of generations of surfers and skateboarders, may not be the first to allow …