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In past decades, when U.S. car buyers were the main market for automobiles, car makers could develop designs that appealed …
The New Global Automotive Trends
03 Friday Feb 2012
Category Archives: Chapter 11: Product Branding and Packaging Decisions
Fun with Food … Websites?
02 Thursday Feb 2012
Not all modern businesses sell online, but nearly all of them need some online presence. For Bi-Rite Market, a gourmet …
Succession at Costco
01 Wednesday Feb 2012
Jim Sinegal, Costco’s 76 year old CEO, announced that he is retiring in January and will be replaced with Costco …
Testing a New Set-Up: The Shops at Target
31 Tuesday Jan 2012
Target stores already sell Apple products and housewares. But to shift the way people shop in its stores, the retail …
Consumers Are Spending Less
17 Tuesday Jan 2012
The economy is not the only thing that is fragile right now, so is the consumer. Economists say that consumers …
Chocolates Are for Men Too!
17 Tuesday Jan 2012
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Steak. Yogurt. Beer. Chocolate. Many products have gender associations, for one reason or another. Entire industries have exploited these gender-based …
Best Buy Profits Less and Less
16 Monday Jan 2012
Posted in Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions
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Brick-and-mortar retailers that compete directly with online retailers face a couple of key challenges. First they have to find …
Gaining Social Clout through Klout
13 Friday Jan 2012
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bloggers, britt hackmann, fashions night out, FNO 2011, FNO 2012, gretchen hackmann, jason binn, Klout, marketing fashion, Nubry, parties, social
Getting into the coolest parties in town used to require attaining stardom or at least socialite status. But today, technology …
Soap Brand, Ivory, Rebrands after 150 years
10 Tuesday Jan 2012
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It isn’t easy to make something that has been around for nearly 150 years look new. But Proctor & Gamble …
Service With or Without People
03 Tuesday Jan 2012
With the effective use of technology, a customer service exchange can occur without any human interaction. This promise and the …
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