Tags
For many modern consumers, the only cable they want to worry about is the one that connects their wireless router …
Keeping the Cable Cord Intact Through Pricing Appeals
26 Saturday Jan 2013
Category Archives: Chapter 14: Pricing Concepts for Establishing Value
Behavioral-Based Bargains: Grocery Stores Get in on Differentiated Pricing
06 Tuesday Nov 2012
If you and a friend visit your local Safeway store—same day, same time, same store—you may be surprised by something …
Tide Innovates in a New Place: The Laundry Room
05 Monday Mar 2012
Posted in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value
Tags
Customers are ready! Proctor & Gamble is confident that consumers will embrace a new innovation in laundry detergent—even though previous …
Succession at Costco
01 Wednesday Feb 2012
Jim Sinegal, Costco’s 76 year old CEO, announced that he is retiring in January and will be replaced with Costco …
Consumers Are Spending Less
17 Tuesday Jan 2012
The economy is not the only thing that is fragile right now, so is the consumer. Economists say that consumers …
Best Buy Profits Less and Less
16 Monday Jan 2012
Posted in Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions
Tags
Brick-and-mortar retailers that compete directly with online retailers face a couple of key challenges. First they have to find …
E-Books: More Expensive than the Real Thing
15 Sunday Jan 2012
Posted in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management
Tags
It seems like everyone is doing it—buying an e-reader, that is. The market has grown so much and so fast …
Trading Down for Good
04 Friday Nov 2011
Tags
CPG, economy, layaway, Private label, recession, trade down, Walmart
In the heart of the recent recession, no one was surprised when consumers chose more lower priced alternatives, especially for …
Trendy at Target
04 Tuesday Oct 2011
Apparel and accessories accounted for 20 percent of Target’s annual sales last year. Unlike many other big box and discount …
The Delight of the Deal
02 Sunday Oct 2011
Grewal Levy Marketing News 