Price discrimination sounds terrible, but it is ubiquitous in practice, in the form of coupons, senior discounts, and early bird …
When an Online Deal Isn’t Such a Great Deal: Variable Pricing Methods
12 Monday Jan 2015
Category Archives: Chapter 15: Strategic Pricing Concepts
A Dollar + A Dollar: Does a Merger Equal More or Less than It Promises?
27 Monday Oct 2014
When Dollar General offered to merge with Family Dollar, the monetary values involved were a lot higher than what customers …
Changing Once, Changing Twice, Changing 3 Million Times: How Amazon Prices to Win
25 Wednesday Jun 2014
On the most recent Black Friday (i.e., the day after Thanksgiving, when many retailers make enough profit for the year …
Same Menu, New Layout, More Bacon: Using Strategic Methods to Redesign a Restaurant Menu
05 Wednesday Mar 2014
Tags
When you head out for breakfast this weekend, think about what you choose to order. Why did you go for …
Small Firms, Dynamic Pricing: Using Algorithms to Adjust Prices to Demand
03 Monday Mar 2014
The concept of dynamic pricing suggests that sellers can and should adjust the prices they charge according to the demand …
Is Amazon Coming to Your Living Room? So Far, No One Is Confirming, but Everyone Is Talking
20 Wednesday Nov 2013
Amazon’s Prime service is a substantial revenue source for the company. To encourage even greater adoption of the $79 annual …
Apple’s Dual iPhone Introduction Strategy: A Genius Move or a Product Line Overload?
05 Tuesday Nov 2013
The introduction of the fifth iteration of the iPhone offered consumers two options: They could shell out $100 more to …
Cereal Coopetition: General Mills’ Attempts to Get Other Brands to Advertise More
25 Friday Oct 2013
Tags
Atkins, cereal, General Mills, GM, John Bryant, kellogg, Low Carb, Post
The cereal industry has been beset by a wealth of setbacks due to trends in the wider consumer environment. People …
A License Worth More than the Car: How China’s Potential Regulations Are Changing Car Buying Practices
22 Sunday Sep 2013
Tags
Beijing, China, Environment, global marketing, Guangzhou, Guiyang, Pollution, Shanghai
As the Scottish poet Robert Burns wrote, “The best laid schemes of mice and men/Go often awry.” That is, we …
The Publishing Wars, Continued: Apple Enters the Battle Over E-Book Pricing
26 Monday Aug 2013
Grewal Levy Marketing News 