According to lawyers for the U.S. Justice Department, when Apple needed to overcome the challenge created by Amazon’s Kindle pricing …
The Publishing Wars, Continued: Apple Enters the Battle Over E-Book Pricing
26 Monday Aug 2013
Category Archives: Chapter 15: Strategic Pricing Concepts
Getting Your Chocolate Fix Might Be Getting More Expensive: Accusations of Price Fixing by Nestlé and Mars
26 Monday Aug 2013
According to Canada’s official Competition Bureau, long-time rivals Mars (maker of such candies as M&Ms, Snickers, and the Dove line …
Setting Goals for the Future: China’s Aims and Plans to Dominate in Electronics Sectors
15 Friday Feb 2013
As China’s economy continues its move toward market-based competition, some elements remain under the control of the central government. Thus, …
Keeping the Cable Cord Intact Through Pricing Appeals
26 Saturday Jan 2013
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For many modern consumers, the only cable they want to worry about is the one that connects their wireless router …
The Mobile Bridge: Using QR Codes More Effectively
14 Wednesday Nov 2012
In the early days of electronic marketing, manufacturers or retailers would e-mail promotional messages to customers. These e-mails embedded links …
The Costs of Waxing: Price Discrimination or Fair Determination of Pricing?
16 Thursday Aug 2012
New York City has a strict law against gender-pricing discrimination, but a man and a woman visiting a salon for …
Customers Love Their Coupons
10 Thursday May 2012
A widespread assumption is that customers, interested in convenience, do not want to haggle over the price. That’s why so …
Even Amazon’s Loyalty Program Loses Money
15 Thursday Mar 2012
Amazon is investing heavily in its Amazon Prime customer loyalty program. Prime is so important to Amazon that …
The Glitter of Internet Streaming
09 Friday Mar 2012
Netflix has 21 million subscribers to its Internet streaming service for $7.99 per month. Time Warner’s HBO has 28 million. …
Luxury Is Booming in the Most Unexpected Places
06 Tuesday Mar 2012
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Many luxury good makers are experiencing sales surges. For example, LVMH enjoyed a 20 percent sales increase in the last …