The Nexus Q, Google’s attempt to develop a product to stream media, certainly looks cool: a black orb with a …
Google’s Search for Product Success
20 Thursday Sep 2012
Category Archives: Chapter 03: Social and Mobile Marketing
Crowd Cheering: Visa’s Social Olympic Campaign
21 Tuesday Aug 2012
What do Visa, the Olympics, and Facebook all have in common? The answer is “Cheer”—Visa’s new social media campaign, which …
Eight Great Examples of Retail Uses of Mobile Technologies
08 Tuesday May 2012
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The promise of mobile technologies keeps growing, tantalizing retailers with the possibility of turning consumers with smartphones into loyal, high-share, …
The Latest Generational Divide: Uses of Social Networking Sites
05 Saturday May 2012
A recent survey confirms something we’ve heard all along: You’re using social networking differently than your parents do. While Baby …
Macy’s Makes Social Media Its Home for Forward Thinking
01 Tuesday May 2012
When Facebook first introduced its new Page format, many users balked, complaining about having to reformat all their posts. But …
What 2012 Will Look Like
17 Saturday Mar 2012
Here are some of Stores Magazine’s predictions for 2012: By 2015, there are expected to be more mobile Internet users …
Mobile Technology that is Useful
17 Friday Feb 2012
Posted in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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The proliferation of mobile and smartphone technologies has provided retailers with a unique opportunity to connect with customers. However, a …
What Can Social Media do for You?
15 Wednesday Feb 2012
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The usage of social media as a word-of- mouth catalyst lets consumers take control of some (or all) of the …
The New Global Automotive Trends
03 Friday Feb 2012
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In past decades, when U.S. car buyers were the main market for automobiles, car makers could develop designs that appealed …
Best Buy Profits Less and Less
16 Monday Jan 2012
Posted in Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions
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Brick-and-mortar retailers that compete directly with online retailers face a couple of key challenges. First they have to find …
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