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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: advertising

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Effectively Controversial or Just Plain Cruel? A Public Health Campaign by South Dakota

22 Wednesday Jan 2020

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Public Relations, public service announcement, South Dakota

The health crisis associated with methamphetamine use is devastating, growing, and tragic. To deal with it, public health officials continue …

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Making a First Impression in Less than the First Second: New Evidence About Mobile Marketing

29 Wednesday May 2019

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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advertising, market research, science

We know that the speed of mobile is fast, but recent evidence reinforces just how quickly it moves when it …

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Can Marketers Get Their Messages out Through Facebook Messenger?

22 Monday Apr 2019

Posted by Grewal Levy Marketing in Chapter 18: Integrated Marketing Communications

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advertising, Facebook Messanger, Facebook strategy

The announcement from Facebook that it would be shifting to focus more on interpersonal messaging capabilities, rather than wider news …

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Violating “Made in America” Rules: An Update from the FTC

08 Monday Apr 2019

Posted by Grewal Levy Marketing in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, FTC, Made in U.S.

In a recent abstract, we detailed how U.S. manufacturers had put new pressure on the Federal Trade Commission (FTC), asking …

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Does that Cooler Door Know Me? High-Tech In-Store Communications

21 Thursday Mar 2019

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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advertising, advertising campaign, Grocery Stores, technology

A recent high-tech option aims to replace traditional glass cooler doors in Walgreens convenience stores with smart, interactive digital screens. …

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When Is It Bragging, and When Is It False Advertising—And Who Decides? Comparative Advertising by Chevrolet and the Responses by Its Rivals

18 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, advertising campaign, Chevrolet, truth in advertising

In one of the recent iterations of its long-running advertising campaign, in which real customers encounter new information about its …

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Have You See the One About JS Watch Company? A Luxury Marketing and Pricing Strategy that Doesn’t Take Itself Too Seriously

11 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions, Chapter 15: Strategic Pricing Concepts

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advertising, small business, strategy

Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …

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Debates over Making “Made in America” Rules Stricter

13 Wednesday Feb 2019

Posted by Grewal Levy Marketing in Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Advertising standards authority, labeling, Made In America

The Federal Trade Commission (FTC) is in charge of making sure that the claims advertisers make in their marketing communication …

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A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands

04 Monday Feb 2019

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value, Chapter 18: Integrated Marketing Communications

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advertising, establishing value, luxury brands, music

The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …

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Raw and Untouched, Aerie New Campaign Showcases Real Women Coping with Difficult Challenges

04 Thursday Oct 2018

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Aerie, Marketing Ethics

Lingerie retailer Aerie has been hitting the right notes with its consumers. Its successful, ongoing #AerieReal campaign features unretouched images …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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