Jim Sinegal, Costco’s 76 year old CEO, announced that he is retiring in January and will be replaced with Costco …
Succession at Costco
01 Wednesday Feb 2012
Category Archives: Chapter 15: Strategic Pricing Concepts
Best Buy Profits Less and Less
16 Monday Jan 2012
Posted in Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions
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Brick-and-mortar retailers that compete directly with online retailers face a couple of key challenges. First they have to find …
E-Books: More Expensive than the Real Thing
15 Sunday Jan 2012
Posted in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management
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It seems like everyone is doing it—buying an e-reader, that is. The market has grown so much and so fast …
Taking a Tip from Hulu: YouTube’s Latest Moves
07 Monday Nov 2011
Posted in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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advertising online, content, hulu, netflix, video online, Youtube
Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …
Trading Down for Good
04 Friday Nov 2011
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CPG, economy, layaway, Private label, recession, trade down, Walmart
In the heart of the recent recession, no one was surprised when consumers chose more lower priced alternatives, especially for …
Saks’ View of Luxury
10 Monday Oct 2011
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discounting, exclusive merchandie, good better best, limited distribution, luxury, saks, saks fifth ave
The CEO of Saks Fifth Avenue, Steve Sadove, has a clear view of the state of the luxury consumer, one …
P&G Luvs Gain, Not Tide
08 Saturday Oct 2011
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commodities, diapers, Gini index, income, luxury, middle class, p&g, Tide
Companies are finding out that they can target low-income consumers or they can target high-end consumers, but aiming at the …
The Delight of the Deal
02 Sunday Oct 2011
Missoni Blows Away Tarzhay
30 Friday Sep 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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exclusive brands, exclusive merchandie, missoni for target, nyfw, pop up store, social media, Target
At the start of the 2011 New York Fashion Week, Missoni made a big splash in an unusual setting: It …
A Penny to Win: Is It Still Too Much?
17 Wednesday Aug 2011
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The latest pricing innovation combines the elements of an Internet auction with the suspense of a flash sale, on top …
Grewal Levy Marketing News 