• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Winnie the pooh

From Mickey Mouse to Winnie the Pooh: Many Classic Characters are Losing their Copyright Protection in 2024  

14 Thursday Mar 2024

Posted by grewallevymarketingnews in Marketing Tidbits

≈ Leave a comment

Tags

copyright, intellectual property, IP, mickey mouse, Winnie the pooh

By design, copyrights can exist for only a certain amount of time. In the United States, for creative productions that appeared before 1978, that time is 95 years. (After 1978, the U.S. Patent Office changed the rules, such that most U.S. copyrights issued today last for the lifetime of the creator, plus 70 years.) A little quick math, and you realize that everything published in 1928 has lost its copyright protections. A little quick history lesson, and you realize why this particular annual milestone is significant: 1928 saw the introduction of a wealth of globally known, nearly universally recognized characters. A selected list includes Mickey Mouse and Minnie Mouse, Winnie the Pooh and Piglet, and Peter Pan. Because the initial versions of each of these characters first came into being in 1928, today’s creative artists, marketers, and advertisers can use them freely and for any purpose. They need to take some care though; the version of Mickey Mouse that is now accessible to the public is only the one that appeared in Disney’s first film featuring him, Steamboat Willie. More recent versions still fall under strict protections. But artists should not necessarily feel limited by that requirement. Copyright protection applies to various other artistic works, including songs and literature. That means that anyone can leverage the once-scandalous plot of Lady Chatterley’s Lover or the sounds of “Mack the Knife” and “The Charleston” in their current artistic endeavors, without fear of reprisal—at least in a legal sense. Nobody had better turn Winnie the Pooh into a murderous psychopath or anything, or they will be in big trouble with us.*

*Too late. Winnie the Pooh: Blood and Honey is terrifyingly slated for release in early 2024.

Sources: Sopan Deb, “These Classic Characters Are Losing Copyright Protection. They May Never Be the Same,” The New York Times, January 1, 2024; Darryn King, “Oh Much More than Bother: This Winnie the Pooh Is Terrifying,” The New York Times, February 9, 2023

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 350,857 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (80)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (242)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (196)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (104)
  • Chapter 15: Strategic Pricing Concepts (108)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (47)
  • Uncategorized (17)

Tags

advertising AI Amazon Analytics apple Artificial Intelligence B2B Marketing brand branding China coca cola Conscious Marketing consumer behavior data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Subscribe Subscribed
    • Grewal Levy Marketing News
    • Join 545 other subscribers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar