09 Tuesday Dec 2025
Posted in Chapter 01: Overview of Marketing
Making a purchase involves a multistage journey. Consumers think about their needs and desires, consider various options, research and compare …
27 Tuesday Feb 2024
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Luxury gemologists and retailers often refer to the 4Cs as criteria for assessing the quality of a diamond (i.e., color, …
12 Tuesday Sep 2023
Posted in Chapter 01: Overview of Marketing
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Ever heard of Taylor Swift? How about The Eras Tour? These are, of course, silly questions. But for the purposes …
01 Tuesday Aug 2023
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What is Barbie’s secret really? That is, what made “The Barbie Movie” so successful that it surpassed the $1 billion …
06 Tuesday Jun 2023
Posted in Chapter 01: Overview of Marketing
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When you, along with 150 million other subscribers, watch a Jimmy Donaldson video—sorry, we mean a MrBeast stunt—you are helping …
11 Saturday Feb 2023
09 Thursday Feb 2023
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For the annual scare- and candy-fest, U.S. consumers now spend more than $10 billion each Halloween. It thus is no …
17 Wednesday Aug 2022
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Probably no one ever thought that any member of a working supply chain would look back at the challenges and …
17 Tuesday May 2022
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The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …
16 Friday Oct 2020
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Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing
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There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …
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