Category Archives: Chapter 02: Developing Marketing Strategies

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Dream Machine: Evaluating New Robot Masseuses

12 Tuesday Nov 2024

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Keto diets, HIIT workouts, injectables, and steam rooms—the wellness and beauty industries have embraced increasingly wide-ranging and diverse trends. Always …

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Marks & Spencer Provides Repair and Alterations Service, in Pursuit of Sustainability

31 Thursday Oct 2024

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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The U.K. retailer Marks & Spencer (M&S) recently launched a clothing repair and alterations service in collaboration with Sojo, a …

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Amazon Set to Counter Temu and Shein with its Own Fast-Fashion Service

17 Thursday Oct 2024

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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Amazon is set to launch a new service that focuses on shipping low-cost fashion wear, household goods, and other products …

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All In: How a Marketing Victory for Nike Might Be a Win for adidas

03 Thursday Oct 2024

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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Nike and adidas have been locked in a very public rivalry, ever since sportswear became profitable. A shocking headline recently …

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