Some of the games that consumers download come with something a little extra. They are loaded with software by a …
When Your Phone Is Listening to More than Your Voice: Alphonso’s Microphone Software and Data Collection Tactics
08 Thursday Feb 2018
Category Archives: Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics
Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results
06 Tuesday Feb 2018
Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
Ongoing Inspection Issues Keep Nissan from Selling in Its Home Market
12 Tuesday Dec 2017
When officials with Japan’s Transport Ministry learned that unqualified employees were conducting the safety checks on new Nissan vehicles, it …
Can Companies Stay Out of National Debates? Brand Challenges in Divisive Times
28 Tuesday Nov 2017
Most companies prefer not to take strong stands on controversial issues, for fear of alienating consumers on the other side. …
A Continuing Content Problem: How Facebook Is Dealing with the Issues Surrounding Automated Advertising
09 Thursday Nov 2017
We previously reported on Google’s struggles to reassure advertisers on its site that their carefully crafted brand image and message …
Marketing Charity
23 Monday Oct 2017
Charitable and nonprofit organizations face something of a dilemma. To introduce themselves to potential donors and beneficiaries, they have to …
Vacuuming Up More than Dirt: The Information Collected by Roomba and Its Potential Uses
26 Tuesday Sep 2017
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Many consumers leave their house in the morning to go to work or school, leaving their automatic vacuum turned on …
CVS Makes Changes to Focus on Customer Health
17 Thursday Aug 2017
As we noted in these abstracts, three years ago, CVS Health Corp. removed tobacco products from its stores. The change …
Banks Going Green to Save the Green: The Chase–GE Collaboration
07 Monday Aug 2017
For many firms, embracing green technologies and practices is an ethical decision. They seek to minimize their effects on the …
It’s Both Cute and Horrifying: A Historical Ad that Tries to Get Babies to Chew More Gum
21 Wednesday Jun 2017
A recently unearthed direct mail piece from around 1938 offers a stellar example of how much marketing ethics has shifted …