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To establish its bold proclamation that “Cracked Pepper” (a soft black shade) is the color of the year for 2024, …
Can Promoting Black Walls Put Behr and Home Depot in the Black?
28 Thursday Sep 2023
Category Archives: Chapter 10: Marketing Research
Paying More or Less for Pizza, Depending on the Time of Day: Can Dynamic Pricing Work for Restaurants?
24 Tuesday Jan 2023
Late at night, after a concert or party or other social event, have you ever thought to yourself, “I would …
The Real Superstar on the Field Might Be AI that Can Predict Sports Injuries
28 Thursday Jul 2022
Posted in Chapter 10: Marketing Research
Call it Dr. App. Artificial intelligence (AI) is getting new uses in, and on, the field, literally, such as predicting, …
Flying High with Abundant Data from Technology-Enabled Aircraft
18 Tuesday May 2021
Posted in Chapter 10: Marketing Research
Planes are getting smarter. That’s clearly a beneficial development, in that it means air travel is getting safer and more …
Crunching the Numbers on Diversity: An Analysis of the Fashion Industry
04 Tuesday May 2021
Posted in Chapter 10: Marketing Research
Peter Drucker once famously proclaimed that, “if you can’t measure it, you can’t improve it.” Embracing that notion, The New …
Challenging the Norm: Unilever’s Pledges to Do Better
14 Wednesday Apr 2021
As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …
Cooking Up Solutions for COVID-19 Pandemic At-Home Chefs
03 Tuesday Nov 2020
A recently published marketing research report provides intricate details regarding what COVID-19 has done to people’s grocery and meal preparation …
Won’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic
22 Thursday Oct 2020
So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …
Recommended for You (to Buy): Predictions of How Streaming Services Will Soon Allow for Personalized Product Placements
17 Friday Apr 2020
A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …
Researching the Super Fans Who Buy Subscriptions to Receive New Coca-Cola Products Every Month
18 Tuesday Feb 2020
Posted in Chapter 10: Marketing Research
Noting the vast popularity of subscription services for consumer goods—an estimated 54 percent of U.S. consumers pay fees to receive …
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