Mobile Technology that is Useful

17 Friday Feb 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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mobile apps, Retail apps

The proliferation of mobile and smartphone technologies has provided retailers with a unique opportunity to connect with customers. However, a …

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What Can Social Media do for You?

15 Wednesday Feb 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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Colgate, Nando, social media, uniqlo, word of mouth

The usage of social media as a word-of- mouth catalyst lets consumers take control of some (or all) of the …

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Constructing New Toys to Appeal to Girls

11 Saturday Feb 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Lego Friends, Legos for Girls, Studying Families

When LEGOs first arrived on the toy market in 1958, they were designed to appeal to all children, with their …

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How Freestyle Works for Everyone

08 Wednesday Feb 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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coca cola Freestyle, New coke product

Coca-Cola may never totally outlive its failed New Coke product introduction, but its latest innovation, the Freestyle machine, seems like …

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Pivoting from Failure to Success

06 Monday Feb 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications

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Entrepreneurs, Fab.com, Fabulis, failure, success

New product ideas and entrepreneurial start-ups are famous for their massive failure rates. In the high-tech industry, startups are taking …

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The New Global Automotive Trends

03 Friday Feb 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Auto trends, global auto trends, GM

In past decades, when U.S. car buyers were the main market for automobiles, car makers could develop designs that appealed …

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Chocolates Are for Men Too!

17 Tuesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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chocolate, gender specific brands, hershey, mars, vosges

Steak. Yogurt. Beer. Chocolate. Many products have gender associations, for one reason or another. Entire industries have exploited these gender-based …

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The Animals Are Entering the Ring Early

16 Monday Jan 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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sneak preview, ticket sales, Tout, We bought a zoo

The typical protocol for marketing new films is to offer sneak previews one week in advance of their release. But …

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Kate Spade Repositions its Brand for Success

02 Monday Jan 2012

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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handbag, kate spade, market research, rebranding, repositioning

Plotting the fortunes of Kate Spade, the handbag brand, can feel like riding a rollercoaster, with steep inclines, dramatic drops, …

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Introducing the Kindle Fire

16 Wednesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Amazon, ereader, ipad, kindle, kindle fire, mobile commerce, tablet

When Apple changed the market with the iPad, it was only a matter of time before competitors tried to match …

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