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Grewal Levy Marketing News

Category Archives: Chapter 17: Retailing and Multichannel Marketing

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Piece of Cake: How Luxury Brands Are Luring Customers with Treats

11 Tuesday Feb 2025

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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coffee, luxury, shopping, snacks

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When it comes to luxury retail, the shopping experience can matter as much as the product. Such influences are especially …

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Sneakerheads: Walmart Inks Shoe Deal with StockX

04 Tuesday Feb 2025

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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anti-trust

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Sneakers, trainers, kicks: whatever you call them, there’s a big market for running shoes these days. And Walmart plans to …

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Money Talks: Walmart Sees Increase in Sales

10 Tuesday Dec 2024

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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competition, earnings, sales, Walmart

If everything at the grocery store seems more expensive lately, it’s not your imagination. New reports show that the United …

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Where Can You Find Gen Z Shoppers? At the Mall!

05 Tuesday Nov 2024

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing

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brick and mortar, Gen Z, Malls, Retail, shopping

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Shopping centers in the United States are experiencing a notable resurgence, such that their vacancy rates have reached their lowest …

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Controversial Changes to Sam’s Club Membership Policies Drive Discussion

22 Tuesday Oct 2024

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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changes, policy, Sam's Club

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Sam’s Club has introduced a series of controversial changes to its membership policies, sparking significant debate among its customer base. …

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Let’s Get “Phygital”: A New Form of Omnichannel Marketing

15 Thursday Aug 2024

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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digital, phygital, physical

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From podcasts to infomercials, glamping to motels, the retail world seems to love inventing new products, then describing them by …

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Lost in the Maze: Why Retailers Select Certain Store Layouts

23 Tuesday Jul 2024

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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IKEA, maze, store layout

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A few times a year, I plan for and undertake a serious, challenging expedition. I prepare as anyone would: a …

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If Discount Stores Are Doing So Well, Why Is Dollar Tree Closing So Many Locations? 

14 Tuesday May 2024

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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discount stores, family dollar, loyalty, profitability

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Dollar Tree, which owns the Family Dollar chain of discount stores, along with its own namesake stores, has posted a …

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The Body Shop Gets Bodied by New Owners and Creditors 

07 Tuesday May 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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cosmetics, ethics, investors, the body shop

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What happens when an ethical brand gets bought by an international conglomerate? Anecdotal evidence suggests that such mergers often make …

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Selling Their Vision: How Today’s Leaders Can Use Key Personal Selling Skills to Succeed

02 Thursday May 2024

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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CEO, Managers, Selling Skills

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Selling a product or service to a customer is very different from selling a corporate vision to an employee. And …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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