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When broader national or global events create unexpected, unpredictable shifts, it remains the responsibility of smart marketers to shift quickly …
Good Neighbors: State Farm Moves Super Bowl Spot
04 Thursday Dec 2025
Going With the Gut: Beverage Companies Introduce Prebiotic Sodas
02 Tuesday Dec 2025
Posted in Chapter 12: Developing New Products
When Olipop and Poppi first introduced their soft drinks, the key feature used to differentiate their offerings from others on …
Unsustained Promises as Companies Revise their Sustainability Goals Downward
25 Tuesday Nov 2025
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Green is the color of new beginnings and a sign of growth. It’s often used to represent the environment and …
In the Driver’s Seat: Walmart Expands Fulfillment Services
20 Thursday Nov 2025
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Retailers might dream of completely loyal shoppers, who visit only its stores for all their purchases. But such dreams are, …
Running Wild with Puma’s Massive Global Campaign
18 Tuesday Nov 2025
Posted in Chapter 10: Marketing Research
The AI Threats Altering Advertising Industry Practices
11 Tuesday Nov 2025
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From technology to customer service, manufacturing to retail, it seems that no industry is immune from the effects of artificial …
Eeek—Did that Cute Brand Just Slide Into My DMs?
06 Thursday Nov 2025
Sliding into someone’s DMs (direct messaging) tends to have a flirty connotation, suggesting a way to connect with a stranger …
Flying High: Alaska Airlines Partners With Google’s Meridian
04 Tuesday Nov 2025
There might have been a point in time when gauging the success of an advertising campaign was relatively straightforward: A …
Whether for Use or for Resale, Shoppers Rush to Buy Discontinued Products
16 Thursday Oct 2025
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Whether it’s the technology device they keep in their pockets (Apple vs. Android), the colas they select at the convenience …
Tightening Belts, Rejecting Overconsumption
14 Tuesday Oct 2025
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In today’s dynamic, stressful economic conditions, many U.S. consumers are signaling their disinclination to spend. Consumer confidence measures are suffering …