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Love the one you’re with, and when that doesn’t work … try to make the one who was once with …
Marketing Tidbit: Will JC Penny be able to Lure back Customers?
13 Monday Jun 2022
Posted in Marketing Tidbits
The Company Formerly Known as Facebook Just Opened a Physical Store
09 Thursday Jun 2022
Feel like Facebook just isn’t taking up quite enough of your time anymore? It agrees. The company now known as …
Shein On, You Crazy Successful Cut-Price Online Clothing Company
07 Tuesday Jun 2022
Posted in Chapter 06: Consumer Behavior
Right now, the fast-fashion company Shein is selling a knot-shoulder, split-thigh, hologram slip dress for $13, and that’s one of …
In a Time of Historically Low Union Membership, Workers at Amazon, Starbucks, and Apple Are Organizing
01 Wednesday Jun 2022
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Forty years ago, about one in five employed Americans belonged to a union. That number declined by about half—to 10.3 …
Is Being a “Meme Stock” Enough to Save Bed Bath & Beyond?
26 Thursday May 2022
Over the most recent ten quarters, Bed Bath & Beyond has failed to achieve its predicted revenue levels in seven …
Marketing Tidbit: How Walmart+ uses discounts to promote subscriptions
23 Monday May 2022
Posted in Marketing Tidbits
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In what it widely assumed to be its response to Amazon Prime, Walmart introduced its Walmart+ subscription in 2020. The …
Oh Baby: The Formula Supply Chain Is Enough to Spark a Tantrum
19 Thursday May 2022
Posted in Chapter 16: Supply Chain Management
For certain segments of consumers (i.e., parents of very young children), baby formula is a clear necessity. They develop strong …
Identifying the True Value of Products and Pricing Them Accordingly
17 Tuesday May 2022
The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …
Marketing Tidbit: Is the bias against Gen Z workers deserved?
13 Friday May 2022
Posted in Marketing Tidbits
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Age discrimination is illegal. Usually the enforcement of these laws involved older workers, but what happens when a manager or …
Borrow a Pattern, Pay the Source: Can Strategic Pricing, Design, Marketing, and Value Assessments Save Endangered Wildlife?
09 Monday May 2022
For activists determined to protect and maintain threatened and endangered animal populations, creativity often is key. When existing methods stop …