Following the invasion of Ukraine by Russian forces, the United States, its NATO allies, and various other countries imposed strict …
Global Sanctions and Global Supply Chains: The Implications of the Ukraine War
17 Thursday Mar 2022
Hugo Boss Would Like to, Once Again, Dress the Boss
14 Monday Mar 2022
Who’s the boss, and how can Hugo Boss get them to wear its clothes again? These are the pressing questions …
Do You Like Shopping Online or in the Store? Hybrid Shoppers Say, Why Not Both?
09 Wednesday Mar 2022
Posted in Chapter 06: Consumer Behavior
Back in the day, if you wanted to buy something—a dress, say, or some tomatoes, or a car—you had to …
What Are You Doing, Computer? Computer Vision Has Promising, Troubling, Retail Applications
04 Friday Mar 2022
You might not always understand your computer, but increasingly, it understands you. The specific field of artificial intelligence (AI) that …
Boots on the Bits: Timberland Launches Immersive Online Gamified Platform Exploring Shoe Brand’s Past and Future
01 Tuesday Mar 2022
Does the real world seem like a terrible place sometimes? Are you simply spending too much time struggling through it …
A Cinematic Cycle: Women In and At the Movies
17 Thursday Feb 2022
Movie theaters are open again, and big name, blockbuster, superhero movies are bringing in the crowds. But those crowds have …
Peloton in the City: A Harmful Product Placement that also Reflects the Times
15 Tuesday Feb 2022
Reportedly, when the producers of the Sex in the City reboot And Just Like That… approached Peloton, to request the …
Marketing Tidbit: Removing Intermediaries: Factory-to-Consumer Shipping Options
09 Wednesday Feb 2022
Posted in Marketing Tidbits
There are many reasons to rely on intermediaries to get products from factories to consumers. But for a few innovative …
When Is a Plus Sign Additive, and When Is It Redundant? A Branding Trend
07 Monday Feb 2022
Tags
The humble plus sign, usually the first mathematical operator children learn in math class, has taken on new and expanded …
Why Warhammer?
03 Thursday Feb 2022
Imagine being tasked with marketing Warhammer 40,000. The game, with its odd name, is played on a tabletop, not online. …