This story might take need more than sales through the dollar menu. McDonald’s is being sued for $10 billion, over …
Discrimination Isn’t Delicious: McDonald’s Sued for Failing to Advertise on Black-Owned TV Networks
10 Friday Sep 2021
No Baggage: Once Denigrated Motels Are Becoming the Travel Lodging of Choice
07 Tuesday Sep 2021
The humble motel is getting a rebrand. First developed in the 1920s, motels were established along highways and byways to …
Renting Luxury Watches
02 Thursday Sep 2021
Posted in Marketing Tidbits
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Watch this: Consumers now can rent luxury timepieces, instead of buying them. In response to lagging sales, and Gen Z’s …
Dear Public: This Letter Is How Our Corporation Does Activism. Love, Chief Executive
30 Monday Aug 2021
Neutrality is no longer a feasible or desirable strategic choice when it comes to corporations taking a stance—or not—on some …
The Resurgence of E-Cards
27 Friday Aug 2021
Posted in Marketing Tidbits
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Remember when your email inbox was full of e-cards, back in the mid-1990s? (Remember what an email inbox is?) In …
The Next Generation of Chinese Food
24 Tuesday Aug 2021
Posted in Marketing Tidbits
Takeout, as the format of Chinese food most familiar to U.S. eaters, came to the United States about 150 years …
No Snow? S’no Problem. Tourists Are Heading to Ski Towns in the Summer
19 Thursday Aug 2021
Forget the beach. This summer, tourists are heading to ski towns. A mix of pent-up post-pandemic demand, good marketing, a …
Marketing Old Age Products to a Generation that Refuses to Grow Up
11 Friday Jun 2021
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At its prime, in the 1990s, Generation X was a widely derided but proudly distinctive age cohort. Blamed for being …
If Segmentation Is Racist and Unhealthy, Should It be Banned? Menthol Cigarettes and Proposed Legislation
09 Wednesday Jun 2021
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Even among the long and complex history of questionably ethical marketing tactics adopted by the tobacco industry, the promotion of …
Tiered Pricing by DoorDash
07 Monday Jun 2021
The COVID-19 pandemic has been a massive opportunity for some firms, including DoorDash, which grew to take over fully half …