When they update their systems to iOS 14.5, Apple iPhone and iPad users will begin encountering a new pop-up message …
Opting In to App Tracking: Does Apple’s Latest Update Represent Privacy Support or Competitive Suppression?
03 Thursday Jun 2021
Marketing Tidbit: Shoppers Are Returning to Malls
02 Wednesday Jun 2021
Posted in Marketing Tidbits
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Malls are back. As vaccinations continue to increase and infection rates slowly decrease, shoppers are returning to malls, such that …
Using Sponsorship to Stand for Something: A Telling Choice by Simone Biles
01 Tuesday Jun 2021
Arguably the greatest gymnast of all time, and objectively the most decorated one, Simone Biles has a powerful, international platform. …
Bean Burgers and Seitan Cheesesteaks: Epicurious Stops Publishing Beef Recipes
28 Friday May 2021
Citing data that indicate livestock operations account for approximately 15 percent of greenhouse gas emissions, most attributable to cattle ranching, …
Marketing Tidbit: Airlines are Recovering from the COVID-19 Pandemic
27 Thursday May 2021
Posted in Marketing Tidbits
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The passengers might not have returned completely, but airlines’ confidence seems to have. After a year in which they had …
Why the Cookpad Recipe Site Succeeds Everywhere but the United States
26 Wednesday May 2021
Posted in Chapter 08: Global Marketing
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When at-home cooks seek inspiration, ideas, or new recipes, they go online and put in a few search terms—maybe ingredients …
Jewels Fit for Royalty … and for Nerds: Technology Advances in the Luxury Jewelry Market
24 Monday May 2021
What makes luxury jewelry luxurious? Is it the scarcity of the gems, the handcrafted creative design, or the purity of …
Marketing Tidbit: A Florida Company Sold $1 Million in Toxic Bleach as a ‘Miracle’ Cure
21 Friday May 2021
Posted in Marketing Tidbits
By registering as a church, despite acknowledging that the organization is nonreligious, the Genesis II Church of Healing sought to …
Lowered Supply, Fluctuating Demand, and Vaccines: A Perfect Storm in the Rental Car Industry
20 Thursday May 2021
When travel stopped, due to the COVID-19 pandemic, rental car companies were saddled with a lot of inventory and not …
Flying High with Abundant Data from Technology-Enabled Aircraft
18 Tuesday May 2021
Posted in Chapter 10: Marketing Research
Planes are getting smarter. That’s clearly a beneficial development, in that it means air travel is getting safer and more …