It is easy to sign up for a subscription service. Should it be equally easy to terminate it? As anyone …
How Far Can, and Should, Amazon Go to Keep Prime Subscribers?
24 Wednesday Mar 2021
Marketing Tidbit: Big Brands Steer Ads Away from Sites that Spread Misinformation
22 Monday Mar 2021
Posted in Marketing Tidbits
In their advertising plans, companies actively seek to avoid being associated with offensive content, such that many firms refuse to …
Trying to Give Consumers More Control by Making Privacy Clearer: Apple’s App Privacy Initiative
18 Thursday Mar 2021
Descriptions of Apple’s new privacy labels almost invariably make the comparison with nutrition labels on packaged food, and understandably. In …
The Shift to the Suburbs: A Consumer Trend in Housing, Working, and Buying
16 Tuesday Mar 2021
Posted in Chapter 06: Consumer Behavior
For some businesses that are enjoying increased sales from stay-at-home workers and families, the immediate, if perhaps surprising, explanation is …
Marketing Tidbit: Canada Takes on Amazon to Promote Shopping Locally
12 Friday Mar 2021
Posted in Marketing Tidbits
With their vast shipping and distribution operations, big retailers like Amazon and Walmart enjoyed increased sales throughout the COVID-19 pandemic, …
A Fashion Accessory for the Masked Era, and the Successful Supply Story of a Nimble Small Firm
10 Wednesday Mar 2021
Posted in Chapter 12: Developing New Products
Now that consumers have had about a year of experience wearing masks, everyone knows some of the small annoyances associated …
Scanning the Growing Uses of QR Codes
08 Monday Mar 2021
Are they efficient or clunky and overengineered? Are they for purchases and commerce or for entertainment? Do they educate or …
No Screen but More Meditation: Amazon’s Halo Fitness Band Is Taking a Different Tack
11 Thursday Feb 2021
With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …
Going to Where the Business Customers Are: A Bus Tour of Parking Lots Instead of a Booth at a Trade Show
09 Tuesday Feb 2021
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The engineering firm Hussmann primarily sells commercial refrigeration systems to its retail food clients, including restaurants and grocery stores. It …
Pets Make People’s Lives Better, and Walmart Is Ready to Make Pets’ Lives Better for Them
05 Friday Feb 2021
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In addition to dry and canned food, a leash, and some toys, pet owners can now meet more of their …