When the coronavirus hit and restaurants were forced to shut down or severely restrict their seating, the prospect of earning …
Delivery Apps Might Be Saving the Restaurant Industry. But Are They Killing Individual Restaurants?
03 Wednesday Feb 2021
Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand
01 Monday Feb 2021
Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …
Pink Crème, Sprinkles, and a Photo: Sweetening the Appeal of Oreos with Personalized Options
28 Thursday Jan 2021
Posted in Chapter 12: Developing New Products
Conventional Oreos are delicious, of course, and the company also has introduced a range of creative flavors to keep people …
Prescient Analyses: How DoorDash Decided to Target the Suburbs, a Move that Proved Brilliant During the COVID-19 Era
26 Tuesday Jan 2021
There are various food delivery services that rely on digital channels to connect hungry diners with local restaurants. But in …
Are Cute Kids on YouTube Really Exerting a Sneaky, Unhealthy Influence?
22 Friday Jan 2021
The spread of influencer marketing has reached the children. On YouTube, dedicated channels feature cute kids engaging with various products. …
Shopify: A Retail Platform and Service Provider that also Wants to Reform Retailing
20 Wednesday Jan 2021
Even among those who might have heard of it, Shopify remains a sort of shadowy force in retailing. Millions of …
Leveraging the Power of Scent in New Products Designed to Soothe and Comfort
18 Monday Jan 2021
Posted in Chapter 12: Developing New Products
Extensive neurological research shows that scents have powerful influences on people—something Shakespeare could have told them (“There’s rosemary, that’s for …
Nearly Every Marketer Is Limiting its Product Lines, in an Attempt to Ensure It Can Provide at Least the Basics
11 Wednesday Nov 2020
Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. …
Cutting Coupons? Nope, Cutting Paper Coupons out of Promotional Strategies
09 Monday Nov 2020
Coupons have a long and varied history in marketing and retailing. Different sellers have found them either invaluable or unnecessary, …
Getting Up Close and Personal with Great Art, Through Virtual Museum Visits
05 Thursday Nov 2020
In a previous abstract (“Getting Up Close and Personal with Zoo Animals, By Visiting Them Virtually”), we detailed some of …