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As LEGO fans age, they often undergo a shift in their consumption motives. When they are kids, they love the …
Like a Ton of Bricks, LEGO Has New Competition
07 Tuesday Oct 2025
It’s Always Snowy Season, Now that Shaun White Has Launched the Snow League
02 Thursday Oct 2025
Posted in Chapter 12: Developing New Products
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Shaun White is a legend—one of the few professional snowboarders to transcend the sport and become a household name. Having …
Beefing Up Innovation and Vertical Integration with McDonald’s Restaurant Experience Team
30 Tuesday Sep 2025
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As any Americana or history buff can tell you, McDonald’s initial dominance of America’s national imagination, and wallets, was based …
Are the Rideshare Options of the Future Available Now?
25 Thursday Sep 2025
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Are we living in a science fiction movie? You might be forgiven for thinking so while reading recent headlines, including …
Dress to Impress: Hill House Home Is Worth Millions
23 Tuesday Sep 2025
Turning Tires Into Shoes
18 Thursday Sep 2025
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Approximately one billion tires reach the end of their usable life each year, and the vast majority of them wind …
Free Vending Machines Prompt Free Publicity, and Controversy, for Poppi
02 Tuesday Sep 2025
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For consumers who enjoy the refreshing experience of drinking carbonated beverages but seek to avoid the sugar or artificial sweeteners …
How a Television Show from the 1970s Created the Cruise Industry
08 Tuesday Jul 2025
The History of Panda Express
03 Thursday Jul 2025
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In the United States, Panda Express enjoys the status of being the most popular Chinese fast-food chain—a remarkable achievement, considering …
Well Read: Assouline Makes Luxury Books
01 Tuesday Jul 2025
