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In a recent regulatory filing, Gap Inc.—the parent company of not just the Gap but also Banana Republic, Old Navy, …
Expanding the Product Line, Condensing Store Fronts: The Gap Brands’ Plan
18 Thursday Jun 2020
How to Advertise During a Pandemic: IKEA Offers Building Instructions for Forts at Home
15 Monday Jun 2020
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For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …
New Concert Streaming and Sponsoring Opportunities: The Example of BeApp and Coke
11 Thursday Jun 2020
When concerts, among other large gatherings, became impossible due to COVID-19, consumers still sought entertainment and a means to connect …
A Radical Pricing Departure by Apple that Represents Its Adherence to the Same Strategy
09 Tuesday Jun 2020
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As a brand, Apple is innovative, creative, and cutting-edge. It is not cheap. For virtually all of its history, the …
Should Social Media Pay News Sources for Linked Content? Australia Says Yes
05 Friday Jun 2020
Digital media is more often criticized for spreading false or inaccurate information, rather than dispensing well-researched, hard-hitting journalism. But when …
Wax On, Wax Off, Don’t Wax at All: How Broadly Shifting Consumer Trends Inform the Car Wax Sector
03 Wednesday Jun 2020
The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
Is It Really Last Call? Neiman Marcus Seeks to Reestablish Its Luxury Positioning by Closing Many Last Call Stores
14 Thursday May 2020
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In a move that emphasizes the ways in which it differs from competitors, Neiman Marcus is closing about half of …
You Can’t Buy These Sneakers. You Can’t Wear Them Either. But with New AR, You Can Take a Picture Wearing Them!
11 Monday May 2020
For some people, the purpose of sneakers is pretty straightforward, namely, to provide comfortable, somewhat attractive covering for their feet, …
How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations
07 Thursday May 2020
Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …
When Regulations and Marketing Strategies Align: Direct-to-Consumer Drug Sales on Social Media
05 Tuesday May 2020
The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …