The ultra-luxury brand Hermès is known primarily for its extremely high priced handbags and scarves, luxury items that, by design, …
A Lipstick Option for Those Who Dream of a Hermes Bag
03 Tuesday Mar 2020
How Much Stuffing Is Enough? Oreo Plans to Use TikTok to Find Out
28 Friday Feb 2020
What kind of Oreo eater are you? Do you love the stuffing most, scraping it off with your teeth and …
With AI, Starbucks Is Making More Human Connections with Its Most Important Stakeholders
26 Wednesday Feb 2020
Deep Brew is not the latest coffee blend from Starbucks, though you might be forgiven for thinking so. Instead, it …
Without Nostalgia, Can the Jedi Reign? Box Offices in China Suggest Not
24 Monday Feb 2020
Posted in Chapter 08: Global Marketing
Tags
The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …
Is He Buying “Ice” or Ice Tongs? Tiffany & Co.’s Efforts to Get Men to Shop for Themselves
20 Thursday Feb 2020
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branding, men, Positioning, segmentation, targeting, Tiffany & Co
Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …
Researching the Super Fans Who Buy Subscriptions to Receive New Coca-Cola Products Every Month
18 Tuesday Feb 2020
Posted in Chapter 10: Marketing Research
Noting the vast popularity of subscription services for consumer goods—an estimated 54 percent of U.S. consumers pay fees to receive …
Establishing a Platform for Brand Affinity Marketing: The Wistea Way
14 Friday Feb 2020
On a dedicated platform called Wistea Channels, the video marketing firm Wistea not only helps companies and brands develop their …
Vending Drinks, Gathering Big Data: How Coca-Cola Relies on Cutting-Edge Analytics to Develop New Drink Flavors
12 Wednesday Feb 2020
At restaurants and movie theaters around the world, consumers encounter a handy way to personalize their soft drinks: Coca-Cola’s high-tech …
The Drones Are Coming, and They’re Carrying Blood, But It’s Not as Scary as It Sounds
11 Tuesday Feb 2020
Posted in Chapter 16: Supply Chain Management
Getting medical specimens, critical drugs, and blood samples to and from hospitals and labs can be a logistical nightmare. Although …
The Disproven Myth of Objective Algorithms, This Time by Apple Card
07 Friday Feb 2020
A key promise of algorithms, supported by artificial intelligence, is that they take some of the guessing and subjectivity out …