Convincing people to give a new product a try is nearly always difficult, especially in a crowded product market, such …
To Get People to Try a New Product, Goodness Knows Encourages Them to Try Something Else New
09 Monday Jan 2017
09 Monday Jan 2017
Convincing people to give a new product a try is nearly always difficult, especially in a crowded product market, such …
05 Thursday Jan 2017
He’s back, and in a big way! After a multi-year hiatus, B&G Foods is introducing a new generation of consumers …
03 Tuesday Jan 2017
In the aftermath of the Brexit vote, in which citizens of the United Kingdom decided to leave the European Union, …
06 Tuesday Dec 2016
On August 19, 2016, Samsung introduced the latest version of its popular Galaxy Note series of phones, to great fanfare …
30 Wednesday Nov 2016
Posted in Chapter 12: Developing New Products
When Papa John’s got started in 1984, it sold a single crust style: hand-tossed. That version is generally what the …
28 Monday Nov 2016
The conditions were just right this year, such that the Wonderful Company found itself with warehouses full of one of …
24 Thursday Nov 2016
For shoppers needing a shower curtain, wedding gift, or new pillow, paying list price is nearly unheard of, unless they …
22 Tuesday Nov 2016
Tags
Marketing for public schools once might have involved printing flyers for the school play or sending messages to parents to …
16 Wednesday Nov 2016
After a few years of remarkable growth and profits, the momentum for Whole Foods has slowed a bit, such that …
14 Monday Nov 2016
In Europe, diesel engines have long been the standard for automobiles. Embracing the engines allowed European nations to highlight their …