30 Friday Sep 2016
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Unethical lending practices. Relentless pursuit of profits. Bankruptcies. Federal bailouts. Too big to fail. What industry are we talking about …
28 Wednesday Sep 2016
Antibiotics for poultry are bad, right? That seems to be the consensus, based on retail packaging that touts the products’ …
26 Monday Sep 2016
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Facebook is, obviously, a social media site. But it also is an advertising platform that links advertisers to consumers, and …
22 Thursday Sep 2016
In India, the battle for shares of the growing cola market is intense. But the target market of Indian consumers …
20 Tuesday Sep 2016
Menu changes often seem to come with great fanfare, as companies seek to gain publicity for their latest and greatest …
30 Tuesday Aug 2016
The Facebook Live offering is just what its name promises: Rather than posting prefilmed, edited, or professionally produced videos on …
26 Friday Aug 2016
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In general, women tend to make most of the purchases and buying decisions in households. Accordingly, marketers have long targeted …
24 Wednesday Aug 2016
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When North Carolina passed a law in 2016 that requires people to use public bathrooms that match the gender that …
22 Monday Aug 2016
If you fly Spirit Airlines, your fare will be pretty cheap. But your final cost is likely to be much …
18 Thursday Aug 2016
As one of the best examples of a successful branding effort, Intel created awareness and familiarity with its “Intel Inside” …