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It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …
Recovering from Racist Ads: Dolce & Gabbana Faces a Challenge of Its Own Making in China
25 Friday Jan 2019
Tag Archives: ad campaign
The Targeting and Technology Underlying the Shift in Under Armour’s Advertising Campaign
26 Tuesday Mar 2013
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ad campaign, advertising, branding, MLB, NBA, Protect this House, Sloane Stevens, Under Armour, Under Armour39 digital performance monitor
Sports fans have long been familiar with the rallying cry for Under Armour and its line of athletic gear: “Protect …
I Do Want Fries with That! Wendy’s New Ad Campaign
28 Sunday Nov 2010
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In the fast-food battle zone, the lines have long been drawn: McDonald’s runs the French fry business, and everyone fights …
If it Ain’t Broke … Fix It
28 Saturday Feb 2009
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If it ain’t broke, don’t fix it! This cliché was not the wisdom that eHarmony.com chose to follow when it …
Coke Zero Sues Classic Coke for “Taste Infringement” in Marketing Campaign
22 Sunday Apr 2007
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In June 2005, Coke introduced a new no-calorie product, Coke Zero, targeted toward men aged 18–34 years who do not …
M and M’s Nontraditional Marketing Campaign
22 Thursday Feb 2007
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The M&M company, recognizing that its brand represents fun for many consumers, has launched a nontraditional advertising campaign in which …
Grewal Levy Marketing News 