Gallery But Can the Duck Belt Out a Hit? Aflac’s Country Music Marketing Communications to Clarify What Its Products Do 31 Wednesday Jul 2019 Posted by Grewal Levy Marketing in Chapter 18: Integrated Marketing Communications ≈ Leave a comment Tagsadvertising campaign, Aflac, Marketing Message Aflac had a problem: Consumers did not seem to know what exactly its product was. They knew its famous quacking … Continue reading →