From A(nime) to (Gen) Z: Leveraging Fans’ Anime Favorites to Promote Other Products Directly to Them

30 Tuesday Jan 2024

Posted by grewallevymarketingnews in Chapter 10: Marketing Research

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The transformation of anime has been remarkable—not in its style, which has remained largely consistent for decades, but in its …

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With Anime Advertising, Brands Hope to Draw in Gen Z Consumers

31 Thursday Aug 2023

Posted by grewallevymarketingnews in Chapter 19: Advertising, Public Relations and Sales Promotions

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Acura, advertising, Anime, Gen Z, IKEA

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Storytelling is a universal human experience, though various cultures offer their own approaches and styles. It also can be deeply …

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