State of the Art(ist): Is Luxury Fashion Good for Artists?

09 Tuesday Jul 2024

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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art, Collaboration, fashion

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Since the 1960s, the relationship between fine art and luxury fashion has been shifting, rearranging, and solidifying. In its present …

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Art and the Fashionable Sock: A New Era in Licensing Agreements

04 Tuesday Dec 2018

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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art, brand, brand name, branding, fashion, licensing

Conventional licensing agreements usually involve a brand granting the rights to its popular image or features to a manufacturer. Disney …

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