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Every Trick in the Book: Exploring the Success of BookTok

13 Tuesday Aug 2024

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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authors, books, Influencers, TikTok

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A lot of influencer marketing comes from people engaged with topics of broad interest, like fashion, travel, cosmetics, fitness, and …

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Archived Articles by Chapter

Chapter 01: Overview of Marketing (80)
Chapter 02: Developing Marketing Strategies (152)
Chapter 03: Social and Mobile Marketing (174)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
Chapter 05: Analyzing the Marketing Environment (242)
Chapter 06: Consumer Behavior (203)
Chapter 07: Business-to-Business Marketing (91)
Chapter 08: Global Marketing (129)
Chapter 09: Segmentation, Targeting and Positioning (164)
Chapter 10: Marketing Research (109)
Chapter 11: Product Branding and Packaging Decisions (224)
Chapter 12: Developing New Products (196)
Chapter 13: Services: The Intangible Product (158)
Chapter 14: Pricing Concepts for Establishing Value (104)
Chapter 15: Strategic Pricing Concepts (108)
Chapter 16: Supply Chain Management (124)
Chapter 17: Retailing and Multichannel Marketing (222)
Chapter 18: Integrated Marketing Communications (172)
Chapter 19: Advertising, Public Relations and Sales Promotions (203)
Chapter 20: Personal Selling and Sales Management (65)
Marketing Tidbits (47)
Uncategorized (17)

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