“Dadvertising”: Using Revised Views of Masculinity to Market to Men

09 Wednesday Aug 2017

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Axe, consumer behavior, Dove

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Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in …

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