“Dadvertising”: Using Revised Views of Masculinity to Market to Men

09 Wednesday Aug 2017

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

advertising, Axe, consumer behavior, Dove

Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in …

Continue reading →