Let’s Go Party: The Barbie Movie as a Branding Phenomenon

01 Tuesday Aug 2023

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Uncategorized

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barbie, Barbie movie, Barbie movie marketing, Mattel, Overview of Marketing

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What is Barbie’s secret really? That is, what made “The Barbie Movie” so successful that it surpassed the $1 billion …

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