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Tag Archives: Chewing Gum

It’s Both Cute and Horrifying: A Historical Ad that Tries to Get Babies to Chew More Gum

21 Wednesday Jun 2017

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Chewing Gum, Marketing Ethics

A recently unearthed direct mail piece from around 1938 offers a stellar example of how much marketing ethics has shifted …

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Chapter 01: Overview of Marketing (81)
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Chapter 05: Analyzing the Marketing Environment (243)
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Chapter 13: Services: The Intangible Product (158)
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Chapter 17: Retailing and Multichannel Marketing (222)
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