Marketing a Sugary Wake-Up Call to the Kids

06 Sunday Dec 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

children, health food, kellogg, sugar

Everyone is bombarded with thousands of marketing messages each day, but adults learn to ignore most of them. Children have …

Continue reading →

Food Marketing Goes Healthy

18 Wednesday Jul 2007

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

≈ Leave a comment

Tags

children, green, health, healthy eating, kellogg

The “green” trend seems to be expanding into all industries. Marketers focus on the health value of foods, and consumers …

Continue reading →