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Tag Archives: coffee

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Piece of Cake: How Luxury Brands Are Luring Customers with Treats

11 Tuesday Feb 2025

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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coffee, luxury, shopping, snacks

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When it comes to luxury retail, the shopping experience can matter as much as the product. Such influences are especially …

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Bringing Frappucino to the World’s Leading Coffee Market: Starbucks’ Expansion into Colombia

23 Tuesday Sep 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

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coffee, Colombia, marketing enivronment, Retailing, Starbucks

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An old saying offers a recommendation for travelers: “You don’t bring sand to the beach.” The idea underlying the cliché …

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Artisan Coffee Cuts in Line

09 Friday Mar 2012

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product

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Tags

Artisan coffee, coffee, Dunkin Donuts, Starbucks

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In  the  past  couple  of  years,  Starbucks  may  have  primarily  focused  its   competitive woes  on  the  increased  expansion  of …

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Starbucks in Just Seconds

01 Thursday Oct 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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coffee, howard schultz, Starbucks, VIA

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Instant Starbucks coffee—isn’t that an oxymoron? Not if the coffee giant can introduce its latest product properly. Caffeine addicts worldwide …

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Starbucks’ New Strategy?

19 Thursday Mar 2009

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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coffee, Starbucks, strategy

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With new product developments, promotional product bundles, and new store designs, Starbucks is brewing up a lot of change. To …

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McDonald’s (New?) Strategy

12 Monday Jan 2009

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product

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coffee, mccafe, mcdonalds, Starbucks, strategy

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McDonald’s has gone through its share of ups and downs over the decades, but in 2008, it was only one …

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Donuts & Coffee at Dunkin’ Donuts Expands through the U.S.

07 Monday May 2007

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions

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Tags

coffee, Dunkin Donuts, fashion, rebranding, repositioning, Starbucks, style

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Having made its mark in the Northeastern United States, Dunkin’ Donuts clearly is the place to buy coffee for many …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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