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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Environment

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Exchanging a Bottle of Pepsi for a Can of Water? Finding Packaging Solutions to Environmental Commitments

03 Tuesday Sep 2019

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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Environment, Package Decisions, pepsiCo

When PepsiCo announced its ambitious plans to ensure all of its packaging material would be recyclable, compostable, or biodegradable by …

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Microplastics in the Pool: The Unique Environmental Harms of Swimwear and Efforts to Address Them

15 Monday Jul 2019

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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Environment, Microplastics, Repurposing

Summer is coming, which means swim season is here. When swimmers and sunbathers go to purchase this year’s gear, they …

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A License Worth More than the Car: How China’s Potential Regulations Are Changing Car Buying Practices

22 Sunday Sep 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 15: Strategic Pricing Concepts

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Beijing, China, Environment, global marketing, Guangzhou, Guiyang, Pollution, Shanghai

As the Scottish poet Robert Burns wrote, “The best laid schemes of mice and men/Go often awry.” That is, we …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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