The defining word for Forever 21 is fast: The company is fast to open new stores, fast to snap up …
Fast Growth for Fashion
20 Thursday Jan 2011
Tag Archives: fashion
Lululemon’s Marketing Strategy
13 Monday Sep 2010
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
Over the past ten years, women’s athletic apparel retailer Lululemon has grown from a single store in Vancouver to 120 …
The Godfathers of Fashion
20 Saturday Mar 2010
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Talk about an offer they couldn’t refuse. L.L. Bean needed some way to communicate that it was expanding beyond the …
The Oscars: More than an Award Show
17 Wednesday Feb 2010
The nominees at the Academy Awards may be anxious and excited about their chances, but the real opportunity in these …
L.L. Bean Uplifts its Brand with More Fashion
06 Friday Nov 2009
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Not many centennials worry about new images, but as L.L. Bean approaches 100 years old, the retailer best known for …
It Will Never Be Versace, so Should Eileen Fisher Even Try?
15 Thursday Oct 2009
Her ads feature striking women of a certain age, their silver hair flowing off their shoulders in the same way …
What’s that Private Label You’re Wearing?
20 Tuesday Jan 2009
Retailers love private-label clothing and keep adding new lines to boost margins, because margins on private-label merchandise are much higher …
The Land of Cool: Tokyo is the new New York City
15 Tuesday May 2007
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For years, products were tested in New York City, and if they were successful there, they were launched through the …
Donuts & Coffee at Dunkin’ Donuts Expands through the U.S.
07 Monday May 2007
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coffee, Dunkin Donuts, fashion, rebranding, repositioning, Starbucks, style
Having made its mark in the Northeastern United States, Dunkin’ Donuts clearly is the place to buy coffee for many …
The Difference Between Fashion and Organic Clothing
10 Saturday Feb 2007
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The popularity of organic products stretches beyond pesticide-free food to include clothing as well. Fashion companies produce the same clothes …