Consumer Packaged Private Label Is Hot

20 Friday Mar 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 15: Strategic Pricing Concepts

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CPG, great value, national brand, p&g, Private label

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Consumer packaged goods, such as detergent, paper towels, shampoo, and diapers, are among the first categories in which consumers switch …

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Store Brands at Wal-Mart

19 Thursday Mar 2009

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 17: Retailing and Multichannel Marketing

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great value, Private label, Walmart

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Wal-Mart is improving the variety of its private-label store brands, as 64 percent of its consumers note that they always …

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