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Tag Archives: healthy food

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Is It Time for a New Nickname for Whole Foods?

02 Sunday Aug 2009

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 19: Advertising, Public Relations and Sales Promotions

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green, health, healthy food, organic, Whole Foods

Whole Foods, which sells premium grocery items, has suffered from a nickname that mocks its high prices: Whole Paycheck. As …

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  • Chapter 13: Services: The Intangible Product (158)
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