Customers Love Their Coupons

10 Thursday May 2012

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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coupons, everyday low price strategy, high low pricing strategy, Macy's

A widespread assumption is that customers, interested in convenience, do not want to haggle over the price. That’s why so …

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